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4 posts with the tag “employee training”

12 Common Cybersecurity Training Exercises (With Proven Results)

Cybersecurity awareness exercises - target with cursor representing interactive practice

Security awareness exercises that actually work share one thing: they create practice, not just knowledge.

The gap between knowing phishing exists and recognizing it in your inbox under deadline pressure is enormous. That gap is where breaches happen. Effective exercises bridge it through realistic practice in safe environments.

Passive training (videos, slideshows, policy documents) creates knowledge without skill. Employees can define phishing but still click malicious links because recognition under pressure requires practiced reflexes, not memorized definitions.

Training TypeKnowledge TransferBehavior ChangeRetention
Video + QuizHighLowWeeks
Interactive SimulationHighHighMonths
Repeated PracticeModerateVery HighLong-term

The research is clear: people learn by doing. Security awareness exercises that engage employees in realistic decision-making create lasting behavioral change that passive content cannot match.

The most impactful single exercise type. Send realistic phishing emails, track who clicks, and provide immediate education.

What makes simulations effective:

  • Realistic scenarios matching actual threats
  • Immediate feedback at the moment of failure
  • Progressive difficulty as employees improve
  • Focus on reporting, not just avoiding clicks

Common mistakes:

  • Templates too obviously fake
  • Punishing failures instead of teaching
  • Running simulations annually instead of continuously
  • Ignoring reporting metrics

Phone-based (vishing) and in-person exercises test whether employees verify identities before sharing information or granting access.

Example scenarios:

  • Caller claims to be IT support and requests password reset
  • Visitor without badge asks to be let into secure area
  • Email appears to be from executive requesting urgent wire transfer

These exercises reveal whether verification procedures are followed under social pressure.

Discussion-based scenarios walk teams through incident response without technical testing. Particularly valuable for:

  • Ransomware response: Decision-making about payment, communication, recovery priorities
  • Data breach disclosure: Regulatory notification, customer communication, legal coordination
  • Executive compromise: Responding when leadership accounts are hijacked

Tabletops expose gaps in procedures and communication before real incidents reveal them painfully.

Hands-on practice with security tools:

  • Setting up multi-factor authentication
  • Using password managers correctly
  • Recognizing suspicious URLs before clicking
  • Encrypting sensitive communications

These exercises build practical capabilities, not just awareness.

Before training, measure current vulnerability. Run unannounced phishing simulations across the organization to establish:

  • Current click-through rate
  • Reporting rate (employees who flag suspicious emails)
  • Time between receiving and reporting
  • Department-level variation

This baseline enables demonstrating improvement and identifying highest-risk groups.

Different roles face different threats. Generic training wastes time on irrelevant scenarios.

Finance teams need:

  • Business email compromise recognition
  • Wire transfer verification procedures
  • Invoice fraud identification

Executives need:

  • Whaling attack recognition
  • Authority exploitation awareness
  • Incident communication protocols

IT staff need:

  • Social engineering defense
  • Secure system administration practices
  • Incident response procedures

Security awareness isn’t an event. It’s a process.

Exercise TypeRecommended Frequency
Phishing simulationsMonthly
Security tips/remindersWeekly
Tabletop exercisesQuarterly
Comprehensive training refreshAnnually

Continuous reinforcement maintains awareness without creating fatigue.

Employees who fear punishment for failing exercises will:

  • Hide mistakes instead of reporting them
  • Resent security training
  • Game the system rather than learn

Create environments where:

  • Failures lead to education, not punishment
  • Reporting suspicious activity is celebrated
  • Questions are welcomed, not judged
  • Learning is the explicit goal
MetricStarting PointGoodExcellent
Phishing click rate25-35%<10%<5%
Report rate5-10%>50%>70%
Time to reportDays<4 hours<30 min
  • Security incident volume trends
  • Employee sentiment toward security
  • Compliance audit findings
  • Near-miss reports from employees

Single measurements are less valuable than trends. A 15% click rate improving to 8% over six months demonstrates program effectiveness better than any single data point.

Exercises designed to catch people create resentment. Employees who feel tricked become resistant to the entire program and less likely to report future mistakes.

Instead: Frame exercises as practice opportunities. Celebrate improvement. Treat failures as learning moments.

Training about “hackers” and “cybercriminals” feels abstract. Scenarios involving your actual systems, vendors, and processes feel relevant.

Instead: Customize scenarios to reflect real threats facing your organization and industry.

Awareness decays rapidly. Annual training creates a brief spike of vigilance followed by 11 months of decline.

Instead: Maintain continuous, varied touchpoints throughout the year.

Pitfall 4: Ignoring Executive Participation

Section titled “Pitfall 4: Ignoring Executive Participation”

When executives exempt themselves from training, they signal that security isn’t actually important, and they remain the highest-value targets.

Instead: Ensure visible executive participation and support.

Pitfall 5: Measuring Completion, Not Impact

Section titled “Pitfall 5: Measuring Completion, Not Impact”

100% training completion means nothing if click rates don’t improve and reporting doesn’t increase.

Instead: Measure behavioral outcomes, not administrative checkboxes.

Case Study: Manufacturing Company Transformation

Section titled “Case Study: Manufacturing Company Transformation”

A 500-employee manufacturing company implemented a comprehensive exercise program after experiencing two successful phishing attacks in six months.

Baseline state:

  • 32% phishing simulation click rate
  • 4% suspicious email reporting rate
  • Annual compliance video training

Program implemented:

  • Monthly phishing simulations with immediate feedback
  • Quarterly department-specific scenarios
  • Security champion program with peer education
  • Recognition for threat reporters

Results after 12 months:

  • 6% phishing simulation click rate (81% improvement)
  • 68% suspicious email reporting rate (17x increase)
  • Zero successful phishing attacks
  • Employee security satisfaction: 4.2/5 (up from 2.1/5)

The transformation came from practice, not policy. Employees who regularly encountered simulated threats developed reflexes that protected them against real ones.

  • Run baseline phishing simulation
  • Survey employees about security awareness
  • Identify high-risk roles and departments
  • Select exercise platforms and content
  • Develop role-specific training paths
  • Create communication plan
  • Establish metrics and goals
  • Roll out initial exercises to pilot group
  • Gather feedback and adjust
  • Expand organization-wide
  • Monitor metrics monthly
  • Update scenarios based on current threats
  • Recognize and reward security-conscious behavior
  • Continuously improve based on data

Security awareness exercises work because they create practice, not just knowledge. The organizations that dramatically reduce their phishing click rates and increase their incident reporting aren’t running better lectures. They’re running better exercises.

Start with baseline measurement. Design role-appropriate scenarios. Create psychological safety for learning. Measure outcomes, not completion. Iterate continuously.

Your employees encounter potential threats daily. Give them the practice they need to respond appropriately.


Experience the difference between passive content and interactive practice. Try our free security awareness exercises and see how simulation-based training builds real defensive skills.

Security Awareness Training: The 2026 Guide to Building Your Human Firewall

Security awareness training - shield with checkmark representing employee protection

Your firewall is updated. Your antivirus is running. Your intrusion detection system is active. Yet 82% of data breaches still involve the human element.

Technology alone cannot protect your organization. The person who clicks a convincing phishing email, shares credentials over the phone, or plugs in a mysterious USB drive can bypass millions of dollars in security infrastructure in seconds.

Security awareness training has become non-negotiable for organizations serious about cybersecurity. But not all training works the same. The difference between checkbox compliance training and programs that actually change behavior is the difference between vulnerability and resilience.

What Makes Security Awareness Training Effective?

Section titled “What Makes Security Awareness Training Effective?”

Effective security awareness training does three things traditional approaches fail to do:

1. It creates muscle memory, not just knowledge

Watching a video about phishing is like watching a video about swimming. You understand the concept, but you’ll still drown. Interactive simulations where employees practice identifying threats in realistic scenarios build the reflexive caution that protects organizations.

2. It speaks to emotions, not just intellect

Humans are emotional decision-makers who rationalize afterward. Training that creates genuine concern for consequences, both personal and professional, motivates vigilance in ways that policy documents never will.

3. It respects adult learning principles

Adults learn differently than children. They need relevance to their daily work, respect for their existing knowledge, and practical application opportunities. Training that treats employees like students in detention creates resentment, not results.

The Business Case: Security Awareness Training ROI

Section titled “The Business Case: Security Awareness Training ROI”

Skeptical executives ask: “Is security awareness training worth the investment?” The data is clear.

MetricWithout TrainingWith Effective Training
Phishing click rate25-35%2-5%
Incident reporting rate~10%70%+
Average breach cost$4.88 millionReduced by 35-50%
Recovery timeWeeks-monthsDays

A single prevented breach often pays for years of training. More importantly, organizations with strong security cultures experience faster threat detection, better incident response, and improved compliance postures.

Core Components of Modern Security Awareness Training

Section titled “Core Components of Modern Security Awareness Training”

Simulated phishing campaigns remain the most effective way to measure and improve employee vigilance. The key is progression:

  • Baseline assessment: Send realistic phishing emails without warning to establish current vulnerability
  • Educational intervention: Provide immediate, specific feedback when employees click malicious links
  • Progressive difficulty: Gradually increase sophistication as employees improve
  • Positive reinforcement: Celebrate reporters, not just non-clickers

The goal isn’t catching people failing. It’s building instinctive caution through repeated practice.

Beyond email, employees face threats through:

  • Phone calls (vishing): Attackers impersonating IT support, executives, or vendors
  • Text messages (smishing): Urgent requests appearing to come from trusted sources
  • In-person pretexting: Social engineers posing as contractors, delivery personnel, or new employees

Effective training covers recognition techniques for each vector and establishes verification protocols that become second nature.

Employees must understand:

  • What constitutes sensitive information in your organization
  • Proper classification and handling procedures
  • Secure methods for sharing information internally and externally
  • Regulatory requirements (GDPR, HIPAA, PCI-DSS) relevant to their role

When something goes wrong, speed matters. Every employee should know:

  • What constitutes a security incident
  • Who to contact immediately
  • What actions to take (and avoid) to preserve evidence
  • That reporting without retaliation is expected

Implementation: Building a Program That Works

Section titled “Implementation: Building a Program That Works”

Phase 1: Assessment and Planning (Weeks 1-4)

Section titled “Phase 1: Assessment and Planning (Weeks 1-4)”

Before launching training, understand your current state:

  1. Risk assessment: Identify which threats pose the greatest risk to your organization
  2. Baseline measurement: Conduct unannounced phishing simulations to establish current vulnerability
  3. Role analysis: Determine which roles require specialized training (finance, IT, executives)
  4. Cultural assessment: Understand current security attitudes and potential resistance

Deploy initial training focused on:

  • Universal security principles everyone needs
  • Role-specific scenarios relevant to daily work
  • Clear, memorable guidance they can apply immediately

Keep modules short (15-20 minutes maximum). Attention spans are finite, and completion rates matter.

Phase 3: Continuous Reinforcement (Ongoing)

Section titled “Phase 3: Continuous Reinforcement (Ongoing)”

Security awareness isn’t an event. It’s a process:

  • Monthly phishing simulations with varied tactics and difficulty
  • Quarterly focused training on emerging threats
  • Real-time alerts when threats affect your industry
  • Recognition programs celebrating security champions

Track metrics that matter:

  • Leading indicators: Training completion, simulation performance, time to report
  • Lagging indicators: Incident rates, breach costs, audit findings

Use data to identify struggling departments, ineffective modules, and emerging vulnerabilities.

Common Mistakes That Doom Security Awareness Programs

Section titled “Common Mistakes That Doom Security Awareness Programs”

Completing a 60-minute course once per year does not create lasting behavior change. It creates eye-rolling compliance theater that employees endure and forget.

Publicly shaming employees who click phishing emails guarantees one thing: they’ll never report another incident. Fear-based programs reduce reporting without reducing vulnerability.

A finance team processing wire transfers faces different threats than engineers managing production systems. Generic training wastes everyone’s time on irrelevant scenarios.

C-level executives are prime targets for whaling attacks, yet often exempt themselves from training. Their access and authority make their compromise catastrophic.

If you can’t demonstrate improvement, you can’t justify investment. Track metrics from day one.

Traditional security training relies on passive content consumption: videos, slideshows, and policy documents. The problem? Passive learning doesn’t translate to active vigilance.

Interactive simulations change this equation. When employees must:

  • Analyze a realistic phishing email and decide whether to click
  • Respond to a vishing call in real-time
  • Navigate a scenario where they’ve accidentally clicked something suspicious

…they develop practical skills, not just theoretical knowledge.

The difference is measurable. Organizations using simulation-based training see 3-5x greater improvement in phishing resistance compared to video-only approaches.

Selecting the Right Security Awareness Training Platform

Section titled “Selecting the Right Security Awareness Training Platform”

When evaluating platforms, prioritize:

  • Phishing simulation capability with customizable templates
  • SCORM compliance for LMS integration
  • Detailed analytics tracking individual and group performance
  • Role-based training paths for different audiences
  • Mobile compatibility for distributed workforces
  • Interactive simulations vs. passive video content
  • Gamification elements that drive engagement
  • Real-time threat intelligence integration
  • White-labeling options for consistent branding
  • Multi-language support for global organizations
  • Vendors who can’t demonstrate measurable outcomes
  • Platforms requiring massive IT investment to deploy
  • Content that hasn’t been updated in the past year
  • Overly complex solutions that reduce adoption

Technology and training matter, but culture determines outcomes. Organizations where security is valued (not just mandated) consistently outperform those relying on compliance alone.

Characteristics of Security-Conscious Cultures

Section titled “Characteristics of Security-Conscious Cultures”
  • Leadership walks the talk: Executives visibly participate in training and follow protocols
  • Reporting is celebrated: Employees who identify threats receive recognition, not punishment
  • Security enables work: Policies are designed to protect without creating unnecessary friction
  • Continuous learning: New threats are discussed openly, not hidden from employees
  1. Executive sponsorship: Ensure visible C-level support for security initiatives
  2. Security champions: Identify advocates in each department to reinforce messaging
  3. Positive reinforcement: Recognize and reward security-conscious behavior
  4. Transparent communication: Share (sanitized) incident information to maintain awareness

Many regulations now mandate security awareness training:

RegulationTraining Requirements
GDPRRequired for employees handling EU data
HIPAAAnnual training for healthcare organizations
PCI-DSSAnnual training for payment card handlers
SOXTraining for financial reporting personnel
NIST CSFRecommended as core security control

Beyond compliance, organizations in regulated industries benefit from training that specifically addresses their regulatory context.

Measuring Success: Key Performance Indicators

Section titled “Measuring Success: Key Performance Indicators”
KPIGoodExcellent
Phishing click rate<10%<5%
Report rate>50%>70%
Training completion>90%>98%
Time to report<1 hour<15 minutes
  • Security incident volume trends
  • Types of incidents occurring
  • Employee sentiment toward security
  • Audit finding reduction

Monthly security awareness dashboards should include:

  • Simulation results with trend analysis
  • Training completion rates by department
  • Notable incidents and near-misses
  • Recommended focus areas for coming period
  • Secure executive sponsorship and budget
  • Select platform vendor through structured evaluation
  • Conduct baseline phishing assessment
  • Identify high-risk roles for prioritized training
  • Deploy initial training modules organization-wide
  • Begin regular phishing simulation program
  • Establish reporting mechanisms and response procedures
  • Communicate program to all employees
  • Analyze initial data and adjust approach
  • Deploy role-specific advanced training
  • Recognize early adopters and security champions
  • Plan for ongoing program evolution

Security awareness training is no longer optional. The question isn’t whether to invest, but how to invest effectively.

Programs that treat training as a checkbox exercise (annual videos, generic content, no measurement) waste money and create false confidence. Programs that embrace interactive learning, continuous reinforcement, and cultural transformation build genuine resilience.

Your employees interact with more potential threats daily than any security tool. Equipping them to recognize and respond appropriately is the highest-leverage security investment available.

The technology to protect your organization exists. The people to operate it effectively are already on your payroll. Security awareness training bridges that gap.


Ready to transform your workforce into your strongest security asset? Try our free interactive security exercises and experience the difference that engaging, scenario-based training makes.

Free Security Awareness Training: Quality Resources That Won't Cost You

Free security awareness training - gift box representing free resources

Budget constraints are real. Whether you’re a startup founder, a small business owner, or an IT manager at a company that hasn’t yet prioritized security training investment, you need options that don’t require five-figure commitments.

Good news: legitimate free security awareness training exists. It won’t match enterprise platforms with dedicated customer success teams and unlimited customization, but it can meaningfully improve your organization’s security posture.

This guide separates genuinely useful free resources from marketing traps, explains what free options can and can’t do, and helps you make an informed decision about when free is enough and when it isn’t.

What “Free” Actually Means in Security Training

Section titled “What “Free” Actually Means in Security Training”

Before diving into specific resources, understand the business models behind free offerings:

Freemium models: Limited free tiers designed to demonstrate value and convert users to paid plans. These often restrict user counts, features, or content access.

Government and nonprofit resources: Genuinely free educational content funded by taxpayers or organizational missions. Quality varies, but there’s no sales funnel.

Marketing-driven content: Free resources designed primarily to capture leads. The training may be superficial, with real value locked behind paywalls.

Open-source projects: Community-developed resources available without cost. Often require technical expertise to deploy.

Each model has implications for what you’ll actually receive and what strings may be attached.

Let’s address the elephant in the room: we offer a free interactive exercise library and you’re reading our blog.

Here’s the honest breakdown:

What’s included free:

  • Interactive 3D phishing simulations
  • Social engineering awareness scenarios
  • Basic security fundamentals exercises
  • No registration required to try

What’s not included:

  • Full course library (premium only)
  • SCORM packages for LMS integration
  • Analytics and completion tracking
  • Custom branding and configuration
  • Dedicated support

Why we do this: We believe people should experience quality security training before buying. Our free exercises demonstrate what’s possible with interactive simulations versus passive video content. Some organizations will never need more than free resources. Others will see the value and choose to invest in comprehensive solutions.

No guilt trips. No aggressive sales follow-up. Just quality free resources.

Several government agencies and nonprofits provide legitimate free security awareness resources:

CISA (Cybersecurity and Infrastructure Security Agency)

Section titled “CISA (Cybersecurity and Infrastructure Security Agency)”

The U.S. government’s cybersecurity agency offers:

  • Free training courses covering security fundamentals
  • Phishing awareness materials for organizational use
  • Industry-specific guidance for critical infrastructure sectors
  • Tabletop exercise packages for incident response practice

Best for: Organizations seeking credible, vendor-neutral content backed by government expertise.

Limitations: Content can be dry and government-focused. No interactive simulations or engagement features.

SANS, known for technical security training, offers:

  • Free security awareness resources for community use
  • Poster and newsletter templates
  • Basic training modules on common threats

Best for: Organizations with technical audiences who respect the SANS brand.

Limitations: Free tier is limited; premium content requires significant investment.

StaySafeOnline.org provides:

  • Consumer-focused security guidance
  • Small business security resources
  • Annual awareness campaign materials (Cybersecurity Awareness Month)

Best for: Small organizations seeking basic, accessible content.

Limitations: Consumer-oriented; may not address enterprise concerns adequately.

CapabilityFree ResourcesPaid Platforms
Basic security contentUsually adequateComprehensive
Interactive simulationsLimited/noneExtensive
Phishing simulation toolsRarely includedCore feature
LMS integration (SCORM)RarelyStandard
Progress trackingBasic/noneDetailed analytics
Role-based training pathsNoYes
CustomizationMinimalExtensive
Regular content updatesInconsistentContinuous
SupportCommunity/self-serviceDedicated

Free security awareness training may be sufficient if:

Your organization is small (under 25 employees)

  • Administrative overhead of enterprise platforms isn’t justified
  • You can personally follow up on training completion
  • Individual attention compensates for platform limitations

You’re establishing baseline awareness

  • Employees have never received security training
  • Any training is better than current state (none)
  • You’re building the case for future investment

You have technical capability

  • IT staff can deploy open-source solutions
  • You can build custom training using free content
  • Integration with existing systems isn’t a requirement

Compliance isn’t driving requirements

  • You’re not subject to regulations mandating specific training
  • Audit documentation isn’t a primary concern
  • “We did training” is sufficient for stakeholders

Consider paid solutions when:

Scale matters

  • Training hundreds or thousands of employees
  • Multiple locations or distributed workforce
  • Administrative burden of manual tracking becomes prohibitive

Compliance requires documentation

  • Regulations mandate training records
  • Auditors expect completion reports
  • Liability concerns require provable training delivery

Phishing simulation is essential

  • You need to measure actual employee vulnerability
  • Continuous testing is required for improvement
  • Simulated attacks must appear legitimate

Behavior change is the goal

  • Passive awareness isn’t translating to action
  • You need engagement-driving features (gamification, competitions)
  • Interactive scenarios are required for skill development

Integration is required

  • Training must integrate with existing LMS
  • Single sign-on is necessary for adoption
  • Reporting must feed into security dashboards

If you’ve decided free resources fit your current needs, maximize their impact:

Don’t just share random links. Build a coherent curriculum:

  1. Foundation: Basic security principles everyone needs
  2. Threat-specific: Phishing, social engineering, password security
  3. Role-specific: Additional content for high-risk positions
  4. Ongoing: Regular reinforcement and updates

Generic free content becomes more relevant with organizational context:

  • Add examples using your company’s actual systems and processes
  • Include your specific policies and procedures
  • Reference recent industry incidents affecting similar organizations
  • Feature real (anonymized) near-misses from your organization

Even without platform analytics, measure something:

  • Training completion (even if manually tracked)
  • Quiz scores if resources include assessments
  • Incident rates before and after training
  • Employee feedback and comprehension

Annual training isn’t enough. Create ongoing touchpoints:

  • Monthly security tips via email or Slack
  • Quarterly focused training on specific threats
  • Real-time alerts when relevant threats emerge
  • Regular reminders of reporting procedures

Phishing simulation is the most impactful training component, but also the hardest to get free. Options include:

A legitimate open-source phishing simulation platform:

Pros:

  • Fully featured simulation capability
  • No per-user licensing costs
  • Complete control over data

Cons:

  • Requires technical expertise to deploy
  • No support beyond community forums
  • You’re responsible for email deliverability
  • No pre-built training content

Best for: Organizations with technical staff willing to invest setup time.

Several vendors offer restricted free access:

  • Limited user counts (often 25-50 users)
  • Limited simulation frequency
  • Basic reporting only
  • Sales follow-up expected

Best for: Evaluating platforms before purchase or very small organizations.

If free resources are a stepping stone to proper investment, gather evidence:

  • Document phishing emails that reached employees
  • Note security incidents involving human error
  • Research breach costs in your industry
  • Calculate potential liability exposure
  • Show tracking gaps that prevent compliance documentation
  • Identify engagement issues with passive content
  • Document administrative time spent on manual processes
  • Note security gaps free resources don’t address

Compare training costs against:

  • Average breach cost in your industry ($4.88 million globally)
  • Incident response and recovery costs
  • Regulatory fine exposure
  • Reputation damage potential

Even modest training investments show favorable ROI against these risks.

When you’re ready to upgrade:

  • Note which free content resonated with employees
  • Keep reinforcement cadences that proved effective
  • Maintain cultural elements that drove engagement
  • Prioritize features that free resources lacked
  • Focus on measurable improvements to existing weaknesses
  • Ensure new platform solves actual problems, not theoretical ones
  • Communicate change to employees
  • Allow learning curve with new platform
  • Compare metrics before and after transition

Free security awareness training is a legitimate starting point. Government resources, nonprofit content, and vendor free tiers can meaningfully improve security posture when budgets are constrained.

But free has limits. It lacks the engagement features, simulation capabilities, analytics, and support that drive sustained behavior change at scale. Organizations serious about security eventually outgrow free resources.

The question isn’t “free or paid?” It’s “free for now, or paid now?”

Start with quality free resources. Measure what you can. Build the case for investment. When you’re ready, transition to solutions that match your organizational maturity.

Your security posture shouldn’t be limited by what’s free. But it also shouldn’t be zero because enterprise solutions seem out of reach.


Experience the difference between passive and interactive security training. Try our free exercise library. No registration, no credit card, no sales pitch. Just quality training you can start today.

Phishing Simulation Training: Building Real-World Cyber Resilience

Phishing simulation training - email with fishing hook representing simulated attacks

Every organization trains employees to recognize phishing. Most still get breached anyway.

The problem isn’t awareness. It’s application. Employees who ace multiple-choice quizzes about phishing indicators still click malicious links when those links arrive in their actual inbox. The gap between knowing and doing is where breaches happen.

Phishing simulation training closes that gap by creating controlled practice opportunities. Instead of telling employees what phishing looks like, simulations show them and measure whether training translates to behavior.

Traditional security awareness relies on passive content: videos, slideshows, written policies. Employees complete modules, pass assessments, and promptly forget everything.

This fails for predictable reasons:

Context disconnect: Learning about phishing in a training environment doesn’t trigger the same cognitive patterns as encountering it in a busy workday.

No consequences: Quiz answers have no stakes. Real phishing emails carry consequences, but the training doesn’t simulate that pressure.

One-time events: Annual training creates a spike of awareness that fades within weeks.

Overconfidence: Completing training convinces people they’re protected, reducing vigilance.

Organizations that rely solely on passive training typically see:

  • 25-35% click rates on phishing simulations
  • Low suspicious email reporting rates
  • No measurable improvement year over year

Simulated phishing campaigns send realistic-but-safe phishing emails to employees. When someone clicks the malicious link, they receive immediate feedback explaining what they missed. When someone reports the email correctly, they receive positive reinforcement.

1. Design

Create realistic phishing emails tailored to your organization:

  • Match current threat intelligence (what’s actually targeting your industry)
  • Use contextually appropriate pretexts (vendor invoices, IT notifications, HR communications)
  • Include realistic-looking spoofed sender addresses and domains
  • Craft landing pages that mimic legitimate sites

2. Deploy

Send simulations to target groups:

  • Stagger delivery to avoid pattern detection
  • Vary send times to match actual attack patterns
  • Use different difficulty levels for different audiences
  • Track delivery, opens, clicks, and credentials entered

3. Educate

Provide immediate feedback when employees interact with simulations:

  • Clicking reveals what indicators they missed
  • Education is delivered in the moment, maximizing retention
  • No public shaming (feedback is private and constructive)
  • Correct reporters receive recognition

4. Measure

Track metrics over time:

  • Click-through rates by department, role, and individual
  • Report rates (employees who flagged the simulation)
  • Time to report suspicious emails
  • Improvement trends across simulation campaigns

5. Iterate

Use data to refine the program:

  • Identify struggling individuals or departments for additional training
  • Adjust difficulty based on organizational maturity
  • Update tactics to match evolving threats
  • Recognize and celebrate improvement

Before launching training, measure current vulnerability. Send a realistic phishing simulation without warning to establish baseline click rates.

This matters because:

  • You can’t demonstrate improvement without a starting point
  • Baseline data reveals highest-risk groups
  • Initial results justify investment in training
  • Prevents overconfidence in existing awareness

Ineffective simulations are too obvious or too artificial. Effective simulations mirror real attacks:

Good simulation characteristics:

  • Plausible sender (vendor, service provider, internal department)
  • Contextually appropriate content (matches employee’s role)
  • Urgency without absurdity (deadline, not apocalypse)
  • Professional appearance (proper formatting, no obvious errors)
  • Realistic landing pages (not immediately identifiable as fake)

Common mistakes:

  • Templates that look like training exercises
  • Obvious grammatical errors that real attackers wouldn’t make
  • Unrealistic offers (free iPads, lottery winnings)
  • Using the same template repeatedly
  • Making simulations too difficult too soon

Match simulation difficulty to organizational maturity:

LevelCharacteristicsTarget Click Rate
BasicObvious indicators, generic content<30% to baseline
IntermediateSubtle indicators, contextual content<15%
AdvancedHighly targeted, minimal indicators<10%
ExpertSophisticated spear-phishing style<5%

Progress through levels as click rates improve. Moving too fast creates frustration; staying too easy creates complacency.

Annual simulations don’t work. Monthly or bi-weekly campaigns maintain awareness and provide continuous measurement:

Recommended cadence:

  • Monthly simulations for general population
  • Bi-weekly for high-risk roles (finance, executives, IT)
  • Additional targeted simulations following detected real attacks
  • Varied timing to prevent predictability

Not clicking is good. Reporting is better.

An employee who doesn’t click but also doesn’t report has protected only themselves. An employee who reports alerts security teams and potentially protects the entire organization.

Track and celebrate:

  • Suspicious email report rates
  • Time between simulation delivery and reports
  • Quality of report content (did they explain what looked suspicious?)

How you respond to employees who fail simulations determines program success.

Do:

  • Provide immediate, private education
  • Explain what indicators were missed
  • Offer additional training resources
  • Track patterns without public shaming
  • Celebrate improvement over time

Don’t:

  • Publicly embarrass individuals or departments
  • Use simulation results punitively
  • Create fear of reporting future mistakes
  • Compare individuals in ways that demotivate
  • Make simulations feel like gotcha exercises

Phishing simulation training requires investment. Demonstrating return justifies continued funding.

MetricBefore TrainingAfter TrainingImprovement
Click rate25-35%2-5%85-90%
Report rate5-10%70%+7x increase
Time to reportDays/neverMinutesImmediate

Calculate avoided costs:

  • Average cost per successful phishing attack: $136 per record compromised
  • Average breach cost: $4.88 million
  • Reduced incident response burden (staff time, external support)
  • Insurance premium reductions (some policies credit security training)

Demonstrate decreased organizational risk:

  • Reduced successful phishing incidents
  • Earlier detection of real attacks
  • Improved security culture indicators
  • Better audit and compliance posture

Simulations aren’t entrapment. They’re practice. Athletes practice against simulated game conditions. Pilots train in simulators. Security awareness training works the same way.

Morale suffers when employees discover they fell for real attacks that could have been prevented with practice. It doesn’t suffer from educational exercises with constructive feedback.

The time investment for simulations is minimal. The time cost of actual breaches is enormous.

A phishing simulation program requires:

  • Initial setup: 8-16 hours
  • Monthly maintenance: 2-4 hours
  • Results review: 1-2 hours monthly

Compare to average breach response: weeks to months of intensive effort.

Technical controls reduce risk but can’t eliminate phishing. Even with perfect email security:

  • Personal devices access work systems
  • Out-of-band phishing (SMS, social media) bypasses email controls
  • Sophisticated attacks evade detection
  • Business email compromise targets human judgment

Security is everyone’s responsibility because everyone is targeted.

”Our employees are smart enough already”

Section titled “”Our employees are smart enough already””

Intelligence doesn’t prevent phishing susceptibility. Social engineering exploits psychological shortcuts that affect everyone:

  • Rushed decisions under time pressure
  • Deference to apparent authority
  • Desire to be helpful
  • Pattern matching (this looks like legitimate emails I receive)

Even security professionals fall for well-crafted attacks. Practice creates vigilance that intelligence alone cannot.

Effective phishing simulation requires:

Essential:

  • Customizable email templates
  • Spoofed sender address support
  • Landing page creation and hosting
  • Click and credential tracking
  • Automated reporting and analytics
  • Integration with email systems

Valuable:

  • Pre-built template libraries
  • Threat intelligence integration
  • SCORM export for LMS integration
  • Automated training assignment based on results
  • API access for security dashboard integration

Ensure simulation platforms work with your environment:

Email delivery:

  • Whitelist simulation sender domains
  • Configure to bypass spam filtering
  • Test delivery across email clients

Tracking accuracy:

  • Account for email proxies that pre-fetch URLs
  • Handle link protection services that scan emails
  • Verify click attribution is accurate

Reporting workflow:

  • Enable one-click reporting button
  • Route reports to simulation platform for classification
  • Provide feedback on correctly reported simulations
  1. Baseline first: Measure before training to demonstrate improvement
  2. Be realistic: Simulations should mirror actual threats
  3. Progress gradually: Match difficulty to organizational maturity
  4. Simulate frequently: Monthly minimum, bi-weekly for high-risk roles
  5. Prioritize reporting: Celebrate reports, not just non-clicks
  6. Educate immediately: Feedback at the moment of failure
  7. Never punish: Learning environments require psychological safety
  8. Measure everything: Track metrics over time to demonstrate value
  9. Iterate continuously: Update based on results and threat landscape
  10. Integrate broadly: Connect simulations to overall security awareness

Phishing simulation training bridges the gap between knowing and doing. By providing realistic practice opportunities with immediate feedback, organizations transform theoretical awareness into practical vigilance.

The investment is modest: platform costs, configuration time, and ongoing management effort. The return is reduced click rates, improved reporting, decreased breach risk, and a security culture where employees actively participate in defense.

Every organization faces phishing attacks. Organizations that practice defending against simulated attacks perform dramatically better against real ones.


Experience realistic phishing simulations firsthand. Try our free interactive security exercises and see how simulation-based training differs from passive content.