AI Transparency and Disclosure

Apply correct transparency labels to AI chatbots and AI-generated content before they go live.

What Is AI Transparency and Disclosure?

The EU AI Act requires transparency at every touchpoint where AI interacts with people or produces content. In this exercise, you review a customer-facing chatbot that hides its AI identity, then work through a content review queue labeling AI-generated blog posts, product images, testimonial videos, and documents with the correct transparency labels. You learn the difference between AI-generated, AI-assisted, and synthetic media classifications, and when disclosure is required versus optional.

What You'll Learn in AI Transparency and Disclosure

AI Transparency and Disclosure — Training Steps

  1. Article 50: Transparency Obligations

    Article 50 of the EU AI Act establishes transparency obligations that apply regardless of risk classification: AI chatbots must inform users they are interacting with an AI system before the conversation begins. AI-generated content (text, images, audio, video) must be labeled to indicate it was produced or substantially modified by AI. Synthetic media - AI-generated images, audio, and video (including deepfakes) - has the strongest disclosure requirements. These are not best practices or suggestions. They are legal requirements under the EU AI Act, with penalties for non-compliance.

  2. Campaign Launch Review

    An email arrives from Sarah Mitchell, the Marketing Director. The campaign is launching Friday, and several deliverables need a compliance review before they go live.

  3. Testing the Chatbot

    Alice follows Sarah's link into the chatbot preview. The CMS requires her to sign in first - then she sees exactly how a first-time visitor experiences the widget.

  4. Fixing the Chatbot Disclosure

    The chatbot is presenting itself as a human without any AI disclosure. Alice needs to open the chatbot configuration page in the CMS and enable the mandatory AI disclosure notice.

  5. Content Review Queue

    With the chatbot disclosure fixed, Alice moves on to the content labeling queue. Four marketing assets need AI transparency labels before they can be published. Each asset was created with a different level of AI involvement, and each requires the correct label.

  6. Labeling the Content

    Alice works through each content item, selecting the correct AI transparency label based on how the content was created. The progress bar tracks how many items have been labeled.

  7. Knowledge Check: Audio Enhancement

    Before moving on, a question about a common gray area in AI transparency.

  8. The Gray Area

    An email arrives from Tom Becker, a colleague, asking whether a press release needs an AI label. He wrote all the substance himself but ran the draft through an AI tool to 'polish the grammar and adjust the tone.' Alice has to decide where this falls on the disclosure spectrum.

  9. Reply to Tom

    Tom did the writing himself, but he let AI shift sentence structures and word choices to change the tone. That goes beyond trivial spell-check assistance, so the safer call is to disclose. Alice drafts a clear answer recommending the AI-Assisted Content label.

  10. Wrap-Up: Transparency is the Default

    Alice has completed the compliance review and sent her recommendation to Tom. Here are the key takeaways from Article 50: Chatbot disclosure AI chatbots must identify themselves as AI before any interaction begins. Using a human name and persona without disclosure is a violation. Content labeling AI-generated text, images, audio, and video must be labeled to indicate AI involvement. The label should match the level of AI contribution. Synthetic media AI-generated images, audio, and video (including deepfakes) carry the strongest disclosure requirements under the Act. When in doubt, disclose The cost of unnecessary disclosure is near zero - a small label or notice. The cost of missing a required disclosure is a regulatory violation. When the level of AI involvement is ambiguous, always err on the side of transparency.