Hoxhunt and KnowBe4 are often shortlisted together, which is odd, because they are not really the same product. KnowBe4 is a broad awareness platform with a mature phishing engine attached. Hoxhunt is an adaptive phishing engine with training attached. Buyers who understand that distinction early make a much faster decision.
KnowBe4 and Proofpoint Security Awareness are the two names that appear on almost every enterprise shortlist, and the choice between them usually comes down to one question that has nothing to do with training. Do you already run Proofpoint for email security? If you do, Proofpoint’s awareness product inherits threat intelligence that KnowBe4 cannot replicate. If you do not, KnowBe4’s standalone breadth and simulation tooling generally wins.
Most security awareness vendors will not show you a price page. They want a demo, a discovery call, and a scored account before a number leaves the room.
Security awareness training pricing is the per-user annual fee organizations pay to license cybersecurity education, phishing simulations, and compliance modules for employees. List prices typically range from $5 to $50 per user per year. Costs vary by vendor, content format, simulation depth, and contract length, and most vendors do not publish public pricing. Simulation depth is usually the biggest swing factor: see what a full phishing simulation program actually covers.
